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Hospital Marketing Executive

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Hospital Marketing Executive

Completing the “Hospital Marketing Executive” practical course guarantees quick jobs in the thriving healthcare marketing field despite high unemployment. Every private hospital, diagnostic chain, and clinic aggressively needs trained executives to bring patients, manage TPAs, run camps, and boost revenue. This short course ensures immediate placement, attractive incentives, and evergreen demand in the rapidly expanding hospital sector.

Total Modules: 6 (75–80% practical in every module)

Healthcare Basics, Communication & Ethics

  • Hospital services overview (OPD, IPD, specialties like cardiology, ortho)
  • Ethical marketing (no false claims, patient privacy)
  • Verbal/written communication for patient/doctor interactions
  • Basic sales etiquette & objection handling
  • Daily role-plays: Pitching services to mock patients/doctors + ethical scenario drills

Digital Marketing Fundamentals for Hospitals

  • SEO, Google My Business setup for hospitals
  • Content creation (blogs, patient testimonials)
  • Email/SMS campaigns for appointments
  • Analytics basics (Google Analytics for footfall tracking)
  • Hands-on: 200+ content posts + SEO optimizations on dummy hospital sites

Social Media & Lead Generation Strategies

  • Facebook/Instagram ads for health camps, WhatsApp Business for queries
  • Lead funnels (capturing patient data, nurturing via calls)
  • Influencer tie-ups with local doctors
  • Budgeting small ad spends (₹500–₹5,000)
  • 100% lab: Each student runs 150+ mock campaigns + lead tracking in free tools

Traditional Marketing & Networking in Healthcare

  • ATL/BTL campaigns (hoardings, health camps, newspaper inserts)
  • Doctor/TPA networking, corporate tie-ups for employee checkups
  • Event planning (free screening camps)
  • CRM basics (Zoho/LeadSquared for follow-ups)
  • Daily practice: 250+ cold calls/visits simulations + event mock setups

Campaign Analytics, Compliance & Sales Techniques

  • ROI measurement, A/B testing for ads
  • IRDAI/NABH compliance in healthcare promo
  • Negotiation for partnerships, closing deals
  • Branding (hospital logos, brochures)
  • Practical: 150+ analytics reports + negotiation role-plays with rejection handling

Live Hospital Marketing Internship (Full-Time Attachment) + Placement Preparation

  • This is the 6th and FINAL module – the key to instant jobs
  • 100% Practical – 5 weeks full-time at marketing/PR desks of tied-up hospitals (e.g., local multispecialty with 200+ beds or chains like Narayana Health)
  • Each student executes minimum 200–250 real tasks: Running social campaigns, lead generation via calls/visits, organizing small events, doctor networking under supervision
  • Handles live patient outreach, ad budgeting, performance tracking; morning/field shifts
  • Learns team coordination with admin/sales, high-target months Last 7–10 days:
  • Resume building for marketing roles
  • Mock interviews (hospital panel style: campaign pitches, ROI questions)
Course Includes:
  • Duration: 6 Months
  • Modules: 6
  • Eligibility: 10th Pass
  • Science preferred but NOT compulsory

For Details About The Course

Call Us: +91 9046007117
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